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Jay Hitselberger CFP®, MBA

Jay Hitselberger CFP®, MBA

Advisor, Planning Coordinator


  • Accumulation planning
  • Education funding strategies
  • Insurance planning
  • Financial plan analysis

Strengths & Skills:

  • Community leadership
  • Volunteering
  • Public speaking
  • Innovative
  • Flexible and adaptable
  • Problem solver and active listener

For Jay, pursuing a career as financial advisor meant more than landing a job with just any financial services company. He wanted to be part of an organization that had a greater purpose beyond money – one that had a mission and values similar to his own.

In 2018, Jay found that opportunity with IntentGen, where he's able to provide clients with advice that matches how they live and believe while also making a meaningful impact in the communities he serves. Jay lives in Lisle, Illinois, with his wife, Natalie, and their two dogs, Dabo and Franklin. In his spare time, Jay enjoys spending time with his wife and dogs, doing home projects, exercising and pursuing entrepreneurship.


“I joined IntentGen because I was called to practice in a firm where I can truly make a difference and have a lasting impact on my family and on my community.” – Jay Hitselberger


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Licensing is available through your state insurance department’s website, which can be located through the National Association of Insurance Commissioners Website.

Jay Hitselberger is licensed to do business in IL.